Moshi Monsters Animation – I was happy to help with some of the initial character animation for Mind Candy’s awesome Moshi Monsters brand. A combination of tweening and frame by frame techniques were used to create really smooth cartoony movement.
As with all of my animation work – I tried to keep motion as clear and simple with Moshi Monsters Animation. The most crucial aspects of this kind of work are:
Squash and Stretch: The purpose of which is to give a sense of weight and flexibility. Anticipation: to prepare the audience for an action. Staging: to direct the audience’s attention. Pose to Pose: drawing a few key frames, and then filling in the intervals later. Follow Through and Overlapping Action: to give the impression that characters follow the laws of physics. Easing: Animation looks more realistic if it has more drawings near the beginning and end of an action. Arc: Most natural action tends to follow an arched trajectory. Secondary Action: Adding secondary actions to the main action gives a scene more life. Timing: which translates to the speed of the action on film. Exaggeration: as animated motions that strive for a perfect imitation of reality can look static and dull. Solid drawing: which means drawing with volume and weight. Appeal: which corresponds to what would be called charisma in an actor.
Mind Candy is a British entertainment company, formed in 2004 and based in Shoreditch, London, England. Moshi Monsters can be played (HERE).
If you want to see more logos, graphics and animation in a similar sharp modern style, check out this logo (CLICK HERE) I did for a high street fishing equipment shop, these animations (CLICK HERE) I worked on for an online monster-filled virtual-world and these dynamic character design illustrations (CLICK HERE) I developed for an educational platform which uses games to teach kids mathematics, language and more. For all my designs- click on the green ‘WA’ logo at the top of the page and use the filtering links to help find the content you’re interested in.
As always, don’t forget you can share my work with the handy links below, and you can follow me on the social media platform of your choice with the green button on the top-right of every page. Easy!
Note: I didn’t design any of the characters shown on this page. Moshi Monsters is copyright of Mind Candy Ltd.