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Sammy’s Diner Logo

Sammy’s Diner Logo – Sammy’s Diner is a 1950’s American-styled bar that sits within LSH Spaces, rehearsal and production rooms in London. The brief called for retro fonts and vintage inspired colouring.

The Job:

As with all of my logo designs – I tried to keep things as clear and simple as possible. The most crucial aspects of logo design are:

Simplicity: Is the design simple and clean enough to be flexible and easily recognizable? Is it not too busy, distracting, or confusing?

Memorability: Is it quickly recognizable? Will people only have to spend a second or two thinking about it to get it?

Timelessness: Will it still be a great logo in 10, 20, or even 50 years?

Versatility: Does it scale to different sizes without losing quality? Will it work across various media and within different contexts?

Appropriateness: Does it resonate with the desired audience?

The Client:

Sammy’s Diner is actually a faux-diner that caters for recording artists using LSH Spaces rehearsal rooms in London. You can visit their website (HERE).

Previous Work:

If you want to see more logos, graphics and animation in a similar sharp modern style as this design, check out this logo (CLICK HERE) I did for a high street fishing equipment shop, these animations (CLICK HERE) I worked on for an online monster-filled virtual-world and these dynamic character design illustrations (CLICK HERE) I developed for an educational platform which uses games to teach kids mathematics, language and more. For all my designs- click on the green ‘WA’ logo at the top of the page and use the filtering links to help find the content you’re interested in.

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