Fishers Logo – a brand new design for Fishers, a high-street fishing shop. The logo features on the shopfront as well as their printed material.
As with all of my logo designs – I tried to keep things as clear and simple as possible. So important when the logo basically acts as signage on the store-front! The absolute most crucial aspects of logo design are:
Simplicity: Is the design simple and clean enough to be flexible and easily recognizable? Is it not too busy, distracting, or confusing?
Memorability: Is it quickly recognizable? Will people only have to spend a second or two thinking about it to get it?
Timelessness: Will it still be a great logo in 10, 20, or even 50 years?
Versatility: Does it scale to different sizes without losing quality? Will it work across various media and within different contexts?
Appropriateness: Does it resonate with the desired audience?
Fishers is a tackle & online fishing shop supplying fishing equipment to anglers in Edinburgh and the Lothians. You can visit their online shop (HERE).
If you want to see more logos, graphics and animation in a similar sharp modern style as this design, check out this logo design I did for a high street fishing equipment shop, these 2d animations I worked on for an online monster-filled virtual-world and these dynamic character design illustrations I developed for an educational platform which uses games to teach kids mathematics, language and more. For all my designs- click on the green ‘WA’ logo at the top of the page and use the filtering links to help find the content you’re interested in.
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