Motionworks Flyer – A fun flyer promoting a video production company. I went for a cartoon style approach with saturated colours and most importantly, a clear message.
As with all of my illustrations and character designs – I tried to keep things as clear and simple as possible. The most crucial aspects of kind of work are:
Function: One of the most common theories in design is that form must follow function, and this applies to all areas including illustration & character design. A design with a logical, simple form is more easily understood. Basic shapes like circles or squares often work best as the wireframe for a character or layout of the design because of their versatility and visual clarity.
Style: Contrast of shape, form or proportion is a great way to balance shapes and make the illustration interesting. The style of a illustration comes from the way in which the shapes that compose it blend together in a visually stimulating manner.
Personality: The personality of an illustration or character design is composed of many aspects but a large part of comes from the physical traits and features since those are the first things you notice when coming into contact with it. Adding some dynamic elements goes a long way.
If you want to see more logos, graphics and animation in a similar sharp modern style as this design, check out this logo design I did for a high street fishing equipment shop, these 2d animations I worked on for an online monster-filled virtual-world and these dynamic character design illustrations I developed for an educational platform which uses games to teach kids mathematics, language and more. For all my designs- click on the green ‘WA’ logo at the top of the page and use the filtering links to help find the content you’re interested in.
As always, don’t forget you can share my work with the handy links below, and you can follow me on the social media platform of your choice with the green button on the top-right of every page. Easy!