My Fayre Lady Logo – A fun, naturally styled logo for a wedding car service that uses a classic fairway taxi.
As with all of my logo designs – I tried to keep things as clear and simple as possible. As well as getting the tone just right for this project- the other crucial aspects I concentrated on were:
Simplicity: Is the design simple and clean enough to be flexible and easily recognizable? Is it not too busy, distracting, or confusing?
Memorability: Is it quickly recognizable? Will people only have to spend a second or two thinking about it to get it?
Timelessness: Will it still be a great logo in 10, 20, or even 50 years?
Versatility: Does it scale to different sizes without losing quality? Will it work across various media and within different contexts?
Appropriateness: Does it resonate with the desired audience?
My Fayre Lady is a wedding car service where the bride arrives in style in a beautiful vintage fairway taxi. One of the most important things to get right was the tone of the logo. It had to be fun enough yet still retain an element of class. In the end, the chosen font which was heavily customised was the most crucial part in setting that mood. The little hearts then add a little extra romantic flavour to the piece..
If you want to see more logos, graphics and animation in a similar sharp modern style as this design, check out this logo design I did for a high street fishing equipment shop, these 2d animations I worked on for an online monster-filled virtual-world and these dynamic character design illustrations I developed for an educational platform which uses games to teach kids mathematics, language and more. For all my designs- click on the green ‘WA’ logo at the top of the page and use the filtering links to help find the content you’re interested in.
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