Motion design, also known as 'motion graphics', is a great way to tell your story. Whether you need to sell a product, introduce a service or explain a topic - motion design can engage the viewer's attention and present the subject matter in a clear, effective and entertaining way.

Average online attention span are short - so instead of having a viewer read a wall of text, motion design can be used as a visual aid to present complex ideas in a simple, easy to digest format.

Another advantage is that typically, motion design videos can be made quicker than full-blown traditional animation methods and as such can be a budget-friendly route to take.

Examples of motion design can be viewed below. Other work can be accessed from the main page

In this example, motion design is used to make a general introduction for the company 'Movinghub'. Some key points about the business are made, some advantages of using the platform are put forward and brand values are adhered to - and all in under 40 seconds.

Here, motion design is used to create a short brand-identity guide which was to be included within a premium branding package. It introduces the tone of the company in a nut-shell and can be used as a visual aid with future marketing teams and designers who need to work with the brand.

I recently worked with startup, Bryks, who are launching a cloud-based loyalty card for physical stores. Motion Design is used here to present their product in a clear, engaging way with casual-style imagery and an upbeat backing track.